Amazon Fresh Food Fest was a 12-day celebration designed to mark the opening of Amazon's flagship grocery stores in local neighborhoods. The festival offered a dynamic mix of food sampling, live music, sweepstakes, giveaways, and engaging activities aimed at attracting customers and boosting brand visibility.
Each event footprint featured custom-designed installations that incorporated distinct branding elements. In addition to the exterior displays, in-store graphics were also designed to further enhance the festival's promotional impact.
Experiential
Graphic Design
Amazon
On-Site Branding
Graphics included a diverse range of elements such as installation visuals, window clings, printed materials, and premium designs.
Recipe Cards & Book
Custom chef recipe cards were distributed to customers. All recipes were compiled into a book and presented to the Amazon client.
