In celebration of the Hallmark Channel's 15th Anniversary of Countdown To Christmas, Hallmark produced a 3-city Jingle Stop Tour, spreading holiday cheer from D.C. to Philadelphia and wrapping up in New York City. The tour was packed with excitement, offering fans a red carpet experience with their beloved stars, fun photo ops, live performances, and an interactive stage show with games and dancing.
I designed a variety of elements, from striking stage graphics and a custom-branded tour bus to event print collateral, ensuring a cohesive and visually captivating experience across the entire tour.
Experiential
Graphic Design
Hallmark
Tour Bus
The tour bus, which traveled through all three cities, was custom-wrapped to showcase and promote Countdown to Christmas.
Entry & Stage Design
Guests were welcomed by a striking entry arch that guided them to a fully branded stage.
Print Assets
Credentials, menus, and wayfinders were designed to align with the event aesthetic.
